Six directions for Flow Home Spa
Same brand, same words, same prices — six different design languages. Open each one full screen and judge it on feel, not on detail. Photography throughout is AI-generated placeholder.
The Vault
Dark editorial. Black and gold, full-bleed photography, high-contrast serif. The most obviously luxurious, and closest to the sites already deployed.
Instrument Serif + ArchivoOpen →Direction BThe Atelier
Nordic restraint. Bone ground, near-weightless type, enormous whitespace, one hairline rule. Calm to the point of austere.
Jost Extra LightOpen →Direction CThe Spread
Magazine editorial. Asymmetric grid, arched image, two-column lede, a pull quote. Reads like a print feature, not a template.
Cormorant Garamond + JostOpen →Direction DThe Split
Fixed split screen. The photograph is pinned on the left while the content scrolls past on the right. The hotel-website move.
Instrument Serif + ArchivoOpen →Direction EThe Reel
Horizontal gallery. The treatment menu travels sideways as cards with images and prices. The most app-like and the easiest to browse on a phone.
Instrument Serif + JostOpen →Direction FThe Ledger
Pure typography, no photography at all. A letterpress price card with gold rules and dotted leaders. Loads instantly and feels expensive.
Cormorant GaramondOpen →